Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies. Each “P” has its own significance: ‘Product’ for the quality and features that meet customer needs, ‘Place’ for…
Introduction As an eCommerce retailer, your goal is strategically pricing and promoting products to beat the competition and drive sales. But in today’s data-driven retail landscape, you can’t just guess at “smart” pricing. You need clear visibility into what competitors are doing. How else can you know if your prices truly align with market rates?…
Introduction Have you ever wondered why certain products never seem to drop below a specific price point online, even during sales? It’s the same reason why some brands maintain consistent pricing across multiple retailers: MAP pricing.
Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. Strategic pricing is about proactively creating the conditions under which better and more-profitable pricing outcomes are the natural result. So, what exactly is Strategic Pricing?
Introduction Here’s the reality – pricing can be tough, even for the most seasoned business owner. Knowing how to value your products and meet the need of your customer base is an ongoing challenge. Throw in an ever-evolving marketplace, and it’s easy to see why pricing strategies can be challenging to nail down.
The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year’s Black Friday will still be as relevant and provide canny shoppers with the deals and savings they…
A small full-time Permanent Jewelry business earns a profit of around $3,50,000 on every $2500 investment. The permanent Jewelry business is one of the most profitable businesses with a high profits-to-investment ratio. The PJ business is expected to grow by over 10%( Year on Year) in the next few years. Today we will dive into…
Making money on YouTube is becoming very common as more and more people are becoming aware of its potential. Who doesn’t love stardom when it comes to a lot of money? However, newborn YouTubers still have a lot of doubts regarding YouTube monetization, and the most common of them is the earning potential of a…
As of 2024, the global craft market is valued at $40 billion. The craft business is expected to grow around 10% in upcoming years. On average a craft business makes around $150 K per annum. Craft business is best for persons with creative minds. You have to consider a large number of factors for launching…
The global market value of the massage therapy business is valued at $30 billion as of 2024. It is expected to grow five times to $146 billion with a staggering annual growth rate of 17%. So massage therapy is one of the booming markets globally. In this article, we will talk about how you can…